If I'm not spray tanning or hair flipping, you’ll find me chaotically dreaming up my next idea or helping someone bring theirs to life. Once I see an opportunity, I don’t stop — I drive it forward, inspire others to join in and make it happen.

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Over the past five years, I’ve been self‑employed, spotting gaps in the market and building three hospitality businesses on the Mornington Peninsula. I created each one from scratch — concept, brand, experience, operations — and grew and sold all three. They were commercially strong, creatively distinct, and deeply connected to their communities.

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Alongside running my own ventures, I consulted in senior brand and creative roles with the AFL, Gold Coast Suns, St Kilda Football Club, Sages Cottage Farm — leading strategy, shaping brand direction, and delivering impactful marketing and engagement work.

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Before consulting, I spent a decade at St Kilda Football Club across senior marketing roles. As Head of Marketing, Brand and Events, I helped drive the Club’s strategic plan. Later, as Creative Director, I worked across the organisation as brand custodian — setting vision, ensuring consistency and pushing innovation.

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I’m known for the energy I bring. I lead with punch and momentum, create environments where people feel motivated to contribute and build things others want to be part of.

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